European Beauty

Buying Office

A buying office for European fragrances and cosmetics

Your dedicated buying partner — from first brief to final delivery.

Sourcing · Advisory · Negotiation · Market Entry · Assortment Development

Explore Our Framework
Explore Our Framework

We source the right beauty, for your market.

City Sarai is a buying office for European fragrances and cosmetics. We partner with retailers, brands, and distributors worldwide — sourcing, advising, negotiating, and delivering on their behalf.

Work With Us
Work With Us

More than sourcing. A genuine buying partner.

We don't just find products — we understand your market, advise on the right assortment, negotiate terms, and manage full delivery. From first brief to repeat cycle, we work as an extension of your buying team.

What we do

  • Assortment Sourcing

    You define the brief — or we help you. We identify and shortlist the right European beauty products aligned to your market, customer, and price tier.

  • Market Advisory

    We advise on what sells where. Whether entering a new market or extending a range, we bring category intelligence and regional insight to every mandate.

  • Commercial Negotiation

    We negotiate pricing, volumes, terms, and exclusivities directly with European suppliers — securing commercially sound, order-ready outcomes.

  • Market Entry

    Launching European beauty in a new geography? We manage sourcing, compliance, and cross-border delivery from first shipment through to consistent supply.

  • Assortment Development

    We help build, extend, and evolve your beauty range — identifying gaps, introducing new categories, and keeping your offer relevant over time.

  • End-to-End Delivery

    Documentation, compliance, cross-border coordination — the full workflow from confirmed order to final destination.

A buying office for the whole beauty market

Who we work with

  • International Retailers

    Department stores, specialty beauty chains, and pharmacies sourcing or expanding their European beauty offer.

  • Distributors & Wholesalers

    Regional distributors adding European beauty lines with reliable sourcing and documentation.

  • Brands Entering New Markets

    European brands needing a commercial and operational partner to enter new geographic markets.

  • Travel Retail & E-commerce

    Operators and platforms requiring curated, compliant European beauty supply for channel-specific assortments.

  • In-House Buying Teams

    Procurement teams extending their European sourcing capabilities without adding headcount.

Market reach

Built for global delivery.

We source from across Europe and deliver to clients in Asia, the Middle East, Africa, and beyond.

Ready to source European beauty for your market?

Share your target market, categories, and timeline. We’ll respond with next steps.

Request an appointment
Request an appointment