New Markets. Real Retail Business.
Who We Are
City Sarai is an international trading company working with brands and established retailers to develop new retail business across international markets.
Our main focus is beauty, personal care and fragrance, alongside selected consumer categories suited to international retail. We assess where a brand is commercially relevant and how it can strengthen the retailer’s offer.
Drawing on our understanding of Asian and Middle Eastern retail markets, we develop new retail opportunities for brands, whether by supporting their entry into a new market or establishing a commercial relationship with a new retailer.
We work with a growing network of international brands and established retail partners across different markets and channels.
What Defines Our Work
A careful eye for products with quality, identity, and long-term retail potential.
Selection
Matching each brand with the right market, retail channel, customer profile and assortment.
Retail Fit
A clear route from first interest to delivery, with every stage managed with care.
Continuity
Why Brands Choose City Sarai
New Market Access
We create new retail opportunities for brands, whether through entry into a new market or business with a new retailer.
Retail Connections
We bring brands into relevant commercial discussions with established retailers across the markets in which we work.
One Partner
We manage the process, so both brand and retailer can stay focused on their core business.
FAQs
What does City Sarai do?
1
City Sarai develops new retail business between international brands and established retailers across international markets. We manage each opportunity from the initial commercial discussion through order, export and delivery.
Who does City Sarai work with?
2
City Sarai works with international brands and established retailers, with a strong focus on beauty, personal care and fragrance.
Which markets does City Sarai cover?
3
City Sarai develops retail opportunities across selected markets in Southeast Asia, South Asia, the Middle East and Europe.
How does City Sarai support brands?
4
We help brands develop new retail opportunities, whether through entry into a new market or business with a new retailer.
How does City Sarai support retailers?
5
We help retailers access relevant international brands and manage the supplier-side commercial process through to order and delivery.
Where is City Sarai based?
6
City Sarai is based in Türkiye and works across international markets.
How can I contact City Sarai?
7
You can contact City Sarai through the contact form on this website or by email at inquiries@citysarai.com.