Istanbul has always been a city shaped by trade — a place where cultures meet, markets connect, and ideas move between continents.

City Sarai was built in that same spirit.

From Istanbul, we created City Sarai to help European beauty move into Asian markets in a way that feels more direct, more selective, and better placed. We saw the gap between strong European beauty brands and the markets ready to receive them, and built our work around opening the right doors, creating the right opportunities, and helping products move forward properly.

At its core, City Sarai is about access, selection, and momentum — bringing the right products into the right hands, and helping business move from interest to reality.