Your Entry Point into Asia.
Asian markets represent one of the most significant growth opportunities for European beauty today. City Sarai acts as your dedicated commercial partner — opening the right doors, negotiating the right terms, and managing every step without you navigating unfamiliar markets alone.
A Smarter Way to Enter Asian Retail
City Sarai gives European beauty brands access to Asian markets through trusted buyer relationships and carefully developed commercial contacts. We open the right doors, position brands thoughtfully, and support the commercial path forward.
Access that matters
We open doors through established buyer relationships and market contacts, helping brands reach the right people in the right context.
Built for expansion
We help brands enter new markets with stronger positioning, sharper commercial clarity, and the readiness to move forward with confidence.