Curated European Beauty for Asian Markets
Your dedicated buying partner — from first brief to final delivery.
Sourcing · Advisory · Negotiation · Market Entry · Assortment Development
Two Markets. One Partner.
Who we are
We are a European beauty buying office.
City Sarai brings relevant European beauty brands to the right partners across Asia — while helping those brands access the right buyers, channels, and market opportunities well beyond their domestic markets.
Our Categories
-
Fragrances
-
Skincare
-
Makeup
-
Haircare
-
Baby care
For Buyers
Europe's Finest Beauty, Curated for You
Finding the right European beauty brands is complex and time-consuming. City Sarai simplifies that entirely. One contact. A carefully selected portfolio of fragrances and cosmetics with real story and commercial strength. Everything handled.
For European Brands
Your Gateway to Asian Beauty Success
Asian markets offer unparalleled growth potential for European beauty brands. City Sarai serves as your strategic commercial partner, facilitating market entry, securing optimal terms, and providing end-to-end management so you never have to navigate complex landscapes alone.
Where European Beauty Lands.